People around the world are becoming increasingly familiar with the Sustainable Development Goals (SDGs), but how many of us really know what we can do to reach them? The Good Life Goals represent an effort to answer this question and help a global audience to recognize the vital role of individual action in achieving the SDGs. The Good Life Goals lay out 85 ways anyone can contribute towards the huge, planet-changing objectives that sit at the heart of the SDG agenda.

These new Good Life Goals highlight the vital role of individual action in achieving the ambitions of the SDGs. They were created to be relevant, easily understood and accessible to individuals all around the world. Simple, positive, and engaging by design, the Good Life Goals detail the things that people can do to have tangible impact on the SDGs.

The Good Life Goals have been shaped through a multi-stakeholder collaboration between Futerra, the 10YFP SLE Programme, co-led by the governments of Sweden and Japan represented by the Stockholm Environment Institute (SEI) and the Institute for Global Environmental Strategies (IGES), as well as UNESCO, UN Environment and WBCSD.

From a business perspective, the Good Life Goals stand to provide companies with valuable insight into the ways the SDGs link to the actions, activities and lifestyles of their customers. This understanding can help brands more effectively engage with people around the behaviors that are connected to their products and services, driving positive action in support of the SDGs.

The Good Life Goals will serve as a communications and educational tool to engage the global public in the SDGs. The goals are created for individual action and will be used by brands, NGOs, and governments to engage their audiences effectively in influencing our collective sustainable development. For instance, companies that support ‘sustainable lifestyles’ will be able to focus their efforts on how their work can align with personal behavior.

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